Seller. LJW Antiques.
“As most people will know Bovril is a thick, salty meat extract that was developed in the 1870s that can be made into a drink by diluting with hot water, used for flavouring soups/stews or as a spread on bread/toast. It was originally developed for Napoleon III as a solution to the problem of transporting and storing the beef he wanted to feed to his troops during the Franco-Prussian war. It continued to be used as 'war food' during WW1 and was widely used in hospitals etc in the early 20th century.
This wonderfully simplistic, bold enamel sign is the largest type the company had produced - the notoriety of Bovril was such that no slogans or catchphrases were needed. Produced by Bruton of Palmers Green (later Bruton & Sons) the sign is dated to August of 1933. Given the age and scarcity of this sign condition has to be considered reasonably good - there is some enamel loss, particularly around the fixing holes along the bottom edge (unfortunately where the sign's production details are placed) and there is a band of corrosion that runs through the middle - with the largest area just to the left of the 'B'.
This said the sign remains completely legible and the majority of the sign retains a good lustre. The sign has been mounted (using the original mounting holes) to a basic wooden frame to help keep it straight and to ease hanging. It can easily be removed from this in order to mount directly to the wall if required. The sign is 198cm wide, 71cm high and with the wooden frame 2cm thick.”
Those sold will be dispatched by LJW Antiques. Customer pays for returns, accepted within 14 days.
Please allow 10 working days for delivery of this large item. Delivery charges to most UK Mainland addresses are included.