Seller. LJW Antiques.
“Large, bold Byrrh enamel advertising sign.
Byrrh (pronounced beer) was founded in France in the 19th century and is a wine-based aperitif, that is apparently 'the kind of old-school cocktail ingredient that is really coming back into vogue'!
Byrrh were always very big on advertising with the company's branding appearing in a number of mid-20th century (normally French) films and even a French stamp in the 1930s. As this large, bright and bold enamel sign shows they definitely went for impact over subtlety! This sign was produced by the Belgian enamelling company T.P. Brux who produced advertising for a number of breweries etc around the mid-20th century. This sign is dated 1950.
Condition is generally very good, there is slight enamel loss on the outer edges resulting in some discolouring to the outer, white band and one very small area of enamel loss to the 'Y', other than that there is a small amount of 'bleed' from the lettering's shadow into the main area of white, but this adds a little character to the piece. The original mounting tabs are all present, the upper and lower left have split, but still work fine to secure the sign. The sign has a small recess the whole way round making it rigid and easy to hang neatly. ”
Those sold will be dispatched by LJW Antiques.
Customer pays for returns, accepted within 14 days.