Seller. LJW Antiques.
“Early, double sided Citroën enamel sign.
By rights a French automotive company's early 20th century advertising should have an art nouveau feel to its stylings - this double sided, Citroën dealership sign doesn't disappoint. Nicely stylised typography and a bright colour pallet make this large sign very eye grabbing.
This particular sign dates from the 1920s as this variation of their logo ran from 1921-1929 and was produced for a 'Concessionnaire Exclusif' (Exclusive Dealership) by Emaillerie Alsacienne Strasbourg-Hoenheim - one of the largest producers of enamel signage in the second quarter of the 20th century. The sign is marked Email - Als - Strasbourg; this shorted version of the company's name is only found on their earlier pieces.
Condition is this sign's biggest issue - it's fair to say that it has been through the wars - seemingly the upper and lower sections have been bent in/away at some point (possibly when removing it from it's original fixings) this has resulted in two bands of enamel loss and some subsequent corrosion. There are a few other patches across both sides as well as some enamel loss along the edges.
The surface does have some scratches with one heavy area of scratching to one side (see discolouration to right side of the first photo). Fortunately early production enamel signs used a much thicker base metal and thicker, more quality enamelling - this sign is no exception and as such has survived it's mistreatment much better than a later one would have. The sign is good and straight (helped by a slightly concave/bevelled edge that adds rigidity) and the screw holes remain structurally sound. Although there is scratching to the surface the thick enamel bears this well and the colours etc remain good, with only relatively small areas of metal appearing through (except the two bands).
This is a particularly rare sign with very few examples to be found online. The best example I have managed to identify is one from the same period with the same stylings and in only slightly better condition sold by Bonhams in 2009. Their example didn't have the 'Concessionnaire Exclusif' addition and although not the same extent of damage did still have heavy surface corrosion - it went for £648 inc. premium.”
Those sold will be dispatched by LJW Antiques.
Customer pays for returns, accepted within 14 days.